FULL PRODUCTION
WeLoc
Our Work
How do you make a locking clamp the hero of a commercial?
That was the challenge when WeLoc and Industrireklam approached us to create a new brand film. The objective was to move beyond traditional product communication and create something that felt modern, confident and visually engaging.
Together, we developed a concept that focused on the environments where WeLoc’s products are used every day. By placing the clamps in real-world situations and combining them with cinematic visuals, we were able to highlight their strength, reliability and purpose without relying on technical explanations.
Production
Production took us across Sweden, with filming in Småland, Gothenburg and Västervik. From industrial environments and transportation hubs to coastal landscapes, each location helped build a visual narrative that felt authentic while showcasing the versatility of the product.
Working closely with Industrireklam, Fandango handled the production from planning and filming through to editing, color grading and final delivery. The goal was to create a film that felt more like a modern commercial than a traditional industrial product video.
