CONCEPT | PRODUCTION | POST PRODUCTION
Partner in Volvo's electric truck launch
Our Work
Fandango was appointed as content and production partner to support the launch of Volvo’s next generation of electric trucks. The work combined content strategy with a bank of launch-ready assets, from cinematic B-roll to social and article content.
“To demonstrate that the new electric range is fully capable of replacing traditional ICE trucks, we developed the “Mirror” concept — using carefully planned shots that wipe seamlessly between ICE and electric footage, showing that electric can now mirror your work.”
CLIENT
AGENCY PARTNER
What we did
For this project, we wanted the visual language to feel as confident and progressive as the product itself.
We went with bold, dynamic on-screen typography, a faster-paced editing style, and a more energetic overall rhythm to complement Volvo’s premium brand positioning while giving the films a strong, modern identity.
The production took us across very different landscapes and environments, from Kiruna in the far north of Sweden all the way down to Almería in southern Spain. Different roads, weather conditions, locations and challenges — all coming together as part of one large-scale production.
